Feels
Feels — Privacy Policy
Last updated: October 2026
Feels is designed to be private by default. Here's exactly what that means.
What we collect: nothing
Feels has no account system, no servers, and no analytics. We do not collect, transmit, sell, or share any personal information. We can't see your entries — they never leave your device.
Where your data lives
Everything you enter — feelings, body & mind sensations, notes, sources (including any you add yourself), care provider, medication and session notes, skills you are practising and the practice log against them, the impacts you track, saved Needs conversations, the people you add on Care and the entries tagged with them, what you keep under Learning (including text read from screenshots you add), and the Moods counts made from them — is stored locally on your device only. It stays there unless you choose to export or share it.
Reminders
If you ask a skill to remind you, those reminders are scheduled by iOS on your device from the times you set. There is no push server and no message from us — nothing is sent anywhere, and Feels does not know whether a reminder was shown or acted on. A reminder says only “Time for a practice.” unless you turn on Show practice names in notifications in the menu; then it shows the skill's name and the practice text you wrote, which can appear on your lock screen. When your device hides notification previews, Feels shows only “Time for a practice.” either way. You can decline the permission and keep using skills; you simply get the on-screen practice card instead.
Sharing
You can share a session or a Needs chat as plain text — for example to Messages or Mail. Sharing only ever happens when you tap Share, only with the one record you selected, and only to the app you pick. Feels does not send it anywhere itself, and once it leaves the app it is outside our control and covered by the policies of whatever you sent it with. Session notes often mention other people, so it is worth reading the message before you send it — the share sheet lets you edit it first.
On-device AI
On supported devices, Feels can generate Reflections in Moods and summarize session notes using Apple's on-device Foundation Models. This processing happens entirely on your device — nothing is sent to Apple, to us, or to any server. If your device or iOS version doesn't support it, those features simply don't appear.
Reading screenshots
Under Learning you can add screenshots of a post or an article. The text in them is recognised on your device, using Apple's Vision framework, and only that text is kept: the pictures themselves are discarded and nothing is uploaded anywhere. Links you save open in your browser when you tap them; Feels never fetches a page, a title or a preview itself.
The Needs tab
The Needs tab lets you talk something through with an on-device listener. Both the conversation and the need-detection that suggests what might be underneath it run entirely on your device — no message ever leaves it. Conversations are held in memory only and vanish when you leave, unless you explicitly tap Save, which stores the transcript on-device with your session logs (and in your backups). Delete it any time.
Backups you control
You can export a backup as a file and import it later. When you export, that file goes wherever you send it (e.g. Files, iCloud Drive, AirDrop) — that's your choice and outside Feels. We recommend keeping a backup, because if you delete the app, your on-device data is deleted with it.
No third parties
Feels contains no advertising, no third-party SDKs, no tracking technologies, and makes no network requests for your data.
Children
Feels does not knowingly collect data from anyone — including children — because it does not collect data at all.
Changes
If this policy changes, we'll update this page and the "Last updated" date.
Contact
Questions about this policy can be sent via the app's App Store listing page.
Feels — Terms of Use
Last updated: October 2026
By using Feels, you agree to the following.
1. What Feels is
Feels is a personal tool for tracking emotions, bodily and mental sensations, and personal notes related to your wellbeing and care.
2. Not medical advice
Feels is a personal journal and mood tracker. It is not a medical device and does not diagnose, treat or give medical advice. Always talk to your doctor or clinician before making decisions about your health, treatment or medication. If you're in crisis or an emergency, get help now.
Feels is not a medical device and does not provide medical, psychological, or therapeutic advice, diagnosis, or treatment. It is a self-tracking aid only. Always seek the advice of a qualified health professional with any questions about a medical or mental-health condition. If you may be in crisis, contact your local emergency services or a crisis line immediately. Never disregard professional advice or delay seeking it because of something in this app.
3. Your data is your responsibility
Feels stores your data only on your device. We have no copy and cannot recover it. You are responsible for keeping your own backups (see Export in the ⋯ menu). Deleting the app, or losing/resetting your device, will delete your data.
4. Use at your own risk
Feels is provided "as is", without warranties of any kind to the extent permitted by law. We are not liable for any loss of data or any decision made based on information you record in the app. Nothing here limits rights you may have under mandatory consumer law in your jurisdiction.
5. Acceptable use
Feels runs entirely on your device; you agree not to attempt to misuse or reverse the app in violation of applicable law or the App Store terms.
6. Changes
We may update these terms; continued use after an update means you accept the new terms.
Contact
Questions about these terms can be sent via the app's App Store listing page.